/* ─── Reset & Base ─── */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

:root {
    --navy: #0C0D26;
    --brand-blue: #2026D2;
    --cyan: #62e1fc;
    --blue-light: #eef0ff;
    --blue-50: #f5f6ff;
    --cyan-light: #e8fafe;
    --white: #ffffff;
    --gray-50: #fafbfc;
    --gray-100: #f4f5f7;
    --gray-200: #e2e4e9;
    --gray-300: #cdd0d8;
    --gray-400: #9096a2;
    --gray-600: #5a6070;
    --gray-800: #2a2d3a;
    --radius: 16px;
    --radius-sm: 10px;
    --shadow-sm: 0 1px 3px rgba(12,13,38,0.06);
    --shadow-md: 0 4px 16px rgba(12,13,38,0.08);
    --shadow-lg: 0 8px 32px rgba(12,13,38,0.1);
}

html { scroll-behavior: smooth; }

body {
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
    color: var(--navy);
    background: var(--white);
    line-height: 1.65;
    -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 { font-family: 'Poppins', sans-serif; line-height: 1.2; }

.container { max-width: 1120px; margin: 0 auto; padding: 0 24px; }

a { color: var(--brand-blue); text-decoration: none; }
a:hover { text-decoration: underline; }

/* ─── Nav ─── */
.nav {
    position: fixed; top: 0; left: 0; right: 0; z-index: 100;
    background: rgba(255, 255, 255, 0.95);
    backdrop-filter: blur(20px);
    border-bottom: 1px solid var(--gray-200);
}
.nav-inner {
    max-width: 1120px; margin: 0 auto; padding: 0 24px;
    display: flex; justify-content: space-between; align-items: center;
    height: 64px;
}
.nav-logo {
    font-family: 'Poppins', sans-serif; font-weight: 800;
    font-size: 1.5rem; color: var(--brand-blue); letter-spacing: -0.5px;
}
.nav-cta {
    font-size: 0.875rem; font-weight: 600; color: var(--brand-blue);
    padding: 8px 20px; border: 1px solid var(--brand-blue);
    border-radius: 100px; transition: all 0.2s;
}
.nav-cta:hover { background: var(--blue-light); text-decoration: none; }

.nav-links {
    display: flex; align-items: center; gap: 8px;
}
.nav-link {
    font-size: 0.875rem; font-weight: 500; color: var(--gray-600);
    padding: 8px 14px; border-radius: 8px; transition: all 0.2s;
}
.nav-link:hover { color: var(--brand-blue); background: var(--blue-50); text-decoration: none; }
.nav-link.active { color: var(--brand-blue); font-weight: 600; }

/* ─── Page Header (for subpages) ─── */
.page-header {
    padding: 120px 24px 48px;
    background: linear-gradient(180deg, var(--blue-50) 0%, var(--white) 100%);
}
.page-header h1 {
    font-family: 'Poppins', sans-serif;
    font-size: clamp(2rem, 4vw, 3rem);
    font-weight: 800; letter-spacing: -0.5px;
    margin-bottom: 12px;
}
.page-header .hero-sub { margin-bottom: 0; }

/* ─── Panel section titles ─── */
.panel-section-title {
    font-family: 'Poppins', sans-serif; font-size: 1rem; font-weight: 600;
    color: var(--navy); margin: 36px 0 16px; padding-top: 20px;
    border-top: 1px solid var(--gray-200);
}
.panel-section-title:first-child { margin-top: 0; border-top: none; padding-top: 0; }
.panel-intro { color: var(--gray-600); margin-bottom: 24px; }

/* ─── Persona Page ─── */
.persona-nav {
    display: flex; flex-wrap: wrap; gap: 8px;
    padding: 16px 0; border-bottom: 1px solid var(--gray-200);
}
.persona-nav-link {
    font-size: 0.8rem; font-weight: 600; color: var(--gray-600);
    padding: 6px 14px; border: 1px solid var(--gray-200);
    border-radius: 100px; transition: all 0.2s;
}
.persona-nav-link:hover { border-color: var(--brand-blue); color: var(--brand-blue); text-decoration: none; }

.persona-block {
    margin-bottom: 48px; padding-bottom: 48px;
    border-bottom: 1px solid var(--gray-200);
}
.persona-block:last-child { border-bottom: none; }

.persona-header { margin-bottom: 24px; }
.persona-badge {
    font-family: 'Poppins', sans-serif; font-size: 0.8rem; font-weight: 700;
    text-transform: uppercase; letter-spacing: 0.06em;
    padding: 6px 16px; border-radius: 100px;
    display: inline-block;
}
.persona-badge-exec { background: var(--navy); color: var(--white); }
.persona-badge-product { background: #7c3aed; color: var(--white); }
.persona-badge-eng { background: var(--brand-blue); color: var(--white); }
.persona-badge-design { background: #ec4899; color: var(--white); }
.persona-badge-gtm { background: #059669; color: var(--white); }
.persona-badge-ops { background: #d97706; color: var(--white); }

.persona-subtitle {
    display: block; margin-top: 8px;
    font-size: 0.9rem; color: var(--gray-400);
}

.persona-grid {
    display: grid; grid-template-columns: 1fr 1fr; gap: 40px;
}
.persona-col h4 {
    font-family: 'Poppins', sans-serif; font-size: 0.9rem; font-weight: 600;
    color: var(--navy); margin-bottom: 12px; margin-top: 20px;
}
.persona-col h4:first-child { margin-top: 0; }
.persona-col p {
    font-size: 0.92rem; color: var(--gray-600); line-height: 1.7;
    margin-bottom: 12px;
}
.persona-col ul { list-style: none; padding: 0; }
.persona-col li {
    font-size: 0.9rem; color: var(--gray-600); line-height: 1.6;
    padding: 5px 0 5px 18px; position: relative;
}
.persona-col li::before {
    content: ''; position: absolute; left: 0; top: 13px;
    width: 6px; height: 6px; border-radius: 50%;
    background: var(--brand-blue);
}
.persona-col li strong { color: var(--navy); }

/* ─── Hero ─── */
.hero {
    padding: 140px 24px 80px;
    text-align: center;
    background: linear-gradient(180deg, var(--blue-50) 0%, var(--white) 100%);
    position: relative;
    overflow: hidden;
}
.hero::before {
    content: '';
    position: absolute; top: -200px; left: 50%; transform: translateX(-50%);
    width: 800px; height: 800px;
    background: radial-gradient(circle, rgba(32, 38, 210, 0.06) 0%, rgba(98, 225, 252, 0.04) 40%, transparent 70%);
    pointer-events: none;
}
.hero-badge {
    display: inline-block;
    font-size: 0.8rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase;
    color: var(--brand-blue); background: var(--blue-light);
    padding: 6px 18px; border-radius: 100px;
    margin-bottom: 28px; position: relative;
}
.hero h1 {
    font-size: clamp(2.2rem, 5vw, 3.8rem);
    font-weight: 800; letter-spacing: -1px;
    margin-bottom: 20px; position: relative;
    color: var(--navy);
}
.hero-sub {
    font-size: 1.15rem; color: var(--gray-600);
    max-width: 620px; margin: 0 auto 48px; position: relative;
}
.hero-stats {
    display: flex; justify-content: center; align-items: center; gap: 40px;
    flex-wrap: wrap; position: relative;
}
.stat { display: flex; flex-direction: column; align-items: center; }
.stat-number {
    font-family: 'Poppins', sans-serif; font-size: 2.8rem;
    font-weight: 800; color: var(--brand-blue); line-height: 1;
}
.stat-label { font-size: 0.85rem; color: var(--gray-600); margin-top: 6px; text-align: center; }
.stat-source { font-size: 0.7rem; color: var(--gray-400); margin-top: 4px; font-style: italic; }
.stat-divider { width: 1px; height: 60px; background: var(--gray-200); }

/* ─── Gradient Text ─── */
.gradient-text {
    background: linear-gradient(135deg, var(--brand-blue), #4a7cf7);
    -webkit-background-clip: text; -webkit-text-fill-color: transparent;
    background-clip: text;
}
.text-blue { color: var(--brand-blue); }

/* ─── Sections ─── */
.section { padding: 100px 0; }
.section-alt { background: var(--gray-50); }
.section-blue { background: var(--blue-50); }

.section-label {
    font-size: 0.8rem; font-weight: 600; letter-spacing: 0.1em;
    text-transform: uppercase; color: var(--brand-blue);
    margin-bottom: 16px;
}
.section h2 {
    font-size: clamp(1.8rem, 4vw, 2.8rem);
    font-weight: 700; letter-spacing: -0.5px; margin-bottom: 16px;
    color: var(--navy);
}
.section-lead {
    font-size: 1.1rem; color: var(--gray-600); max-width: 600px; margin-bottom: 48px;
}

/* ─── Problem Section ─── */
.problem-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 24px; margin-top: 40px; }
.problem-card {
    background: var(--white); border: 1px solid var(--gray-200);
    border-radius: var(--radius); padding: 32px;
    transition: all 0.3s; box-shadow: var(--shadow-sm);
}
.problem-card:hover { border-color: var(--brand-blue); box-shadow: var(--shadow-md); transform: translateY(-2px); }
.problem-icon { font-size: 2rem; margin-bottom: 16px; }
.problem-card h3 { font-size: 1.15rem; margin-bottom: 10px; color: var(--navy); }
.problem-card p { font-size: 0.95rem; color: var(--gray-600); line-height: 1.6; }
.problem-punchline {
    margin-top: 40px; font-size: 1.15rem; color: var(--gray-600);
    text-align: center; max-width: 600px; margin-left: auto; margin-right: auto;
}
.problem-punchline strong { color: var(--brand-blue); }

/* ─── Analogy Section ─── */
.section-analogy { background: var(--white); }
.analogy-layout {
    display: grid; grid-template-columns: 1fr 1fr;
    gap: 60px; align-items: center;
}
.analogy-visual { display: flex; align-items: center; gap: 16px; }
.analogy-box {
    flex: 1; padding: 28px; border-radius: var(--radius);
    display: flex; flex-direction: column; gap: 10px;
}
.analogy-data {
    background: var(--gray-50); border: 2px solid var(--gray-200);
}
.analogy-context {
    background: var(--blue-50);
    border: 2px solid var(--brand-blue);
}
.analogy-label {
    font-family: 'Poppins', sans-serif; font-weight: 700;
    font-size: 0.8rem; text-transform: uppercase; letter-spacing: 0.08em;
}
.analogy-data .analogy-label { color: var(--gray-600); }
.analogy-context .analogy-label { color: var(--brand-blue); }
.analogy-example {
    font-size: 0.9rem; line-height: 1.5; color: var(--gray-800);
    font-style: italic;
}
.analogy-what {
    font-size: 0.75rem; color: var(--gray-400);
    font-weight: 600; text-transform: uppercase; letter-spacing: 0.05em;
}
.analogy-arrow {
    font-size: 1.5rem; color: var(--brand-blue); font-weight: 700;
    flex-shrink: 0;
}
.analogy-text h2 { margin-bottom: 20px; }
.analogy-text p { color: var(--gray-600); margin-bottom: 14px; font-size: 1.05rem; }
.analogy-text em { color: var(--brand-blue); font-style: italic; }
.analogy-text strong { color: var(--navy); }

/* ─── Steps ─── */
.steps-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 24px; margin-top: 40px; }
.step-card {
    background: var(--white); border: 1px solid var(--gray-200);
    border-radius: var(--radius); padding: 32px;
    position: relative; transition: all 0.3s; box-shadow: var(--shadow-sm);
}
.step-card:hover { border-color: var(--brand-blue); transform: translateY(-4px); box-shadow: var(--shadow-md); }
.step-number {
    font-family: 'Poppins', sans-serif; font-size: 2.5rem;
    font-weight: 800; color: rgba(32,38,210,0.1); line-height: 1;
    margin-bottom: 12px;
}
.step-card h3 { font-size: 1.2rem; color: var(--brand-blue); margin-bottom: 10px; }
.step-detail { font-size: 0.95rem; color: var(--gray-600); line-height: 1.6; margin-bottom: 16px; }
.step-analogy {
    font-size: 0.82rem; color: var(--gray-400);
    padding-top: 14px; border-top: 1px solid var(--gray-100);
    font-style: italic;
}

/* ─── Quote ─── */
.section-quote {
    background: var(--blue-50);
    text-align: center; padding: 80px 24px;
    border-top: 1px solid var(--gray-200);
    border-bottom: 1px solid var(--gray-200);
}
.section-quote blockquote {
    font-family: 'Poppins', sans-serif;
    font-size: clamp(1.4rem, 3vw, 2.2rem);
    font-weight: 600; color: var(--navy);
    line-height: 1.4; max-width: 700px; margin: 0 auto 20px;
}
.section-quote cite {
    font-style: normal; font-size: 0.9rem; color: var(--gray-400);
}

/* ─── Why It Matters ─── */
.matters-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 28px; margin-top: 40px; }
.matter-card {
    background: var(--white); border: 1px solid var(--gray-200);
    border-radius: var(--radius); padding: 36px;
    transition: all 0.3s; box-shadow: var(--shadow-sm);
}
.matter-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.matter-icon { width: 48px; height: 48px; color: var(--brand-blue); margin-bottom: 16px; }
.matter-icon svg { width: 100%; height: 100%; }
.matter-card h3 { font-size: 1.1rem; margin-bottom: 10px; }
.matter-card p { font-size: 0.95rem; color: var(--gray-600); line-height: 1.6; }

/* ─── Logos / Social Proof ─── */
.section-logos { text-align: center; padding: 80px 0; }
.logo-grid {
    display: flex; flex-wrap: wrap; justify-content: center; gap: 12px;
    margin: 32px auto 40px; max-width: 800px;
}
.logo-grid span {
    font-family: 'Poppins', sans-serif; font-weight: 600;
    font-size: 0.9rem; color: var(--gray-600);
    padding: 10px 22px; border: 1px solid var(--gray-200);
    border-radius: 100px;
    transition: all 0.3s;
}
.logo-grid span:hover { border-color: var(--brand-blue); color: var(--brand-blue); }
.recognition-row {
    display: flex; justify-content: center; gap: 40px; flex-wrap: wrap;
    padding-top: 32px; border-top: 1px solid var(--gray-200);
}
.recognition { text-align: center; }
.recognition strong { display: block; color: var(--navy); font-size: 0.9rem; }
.recognition span { font-size: 0.8rem; color: var(--gray-400); }

/* ─── Values / Culture ─── */
.values-grid {
    display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 20px; margin-top: 48px;
}
.value-card {
    background: var(--white); border: 1px solid var(--gray-200);
    border-radius: var(--radius); padding: 28px;
    text-align: center; transition: all 0.3s; box-shadow: var(--shadow-sm);
}
.value-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.value-emoji { font-size: 2rem; margin-bottom: 12px; }
.value-card h3 { font-size: 0.95rem; margin-bottom: 8px; }
.value-card p { font-size: 0.85rem; color: var(--gray-600); line-height: 1.5; }

/* ─── Roles ─── */
.roles-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 24px; margin-top: 40px; }
.role-card {
    background: var(--white); border: 1px solid var(--gray-200);
    border-radius: var(--radius); padding: 32px;
    transition: all 0.3s; box-shadow: var(--shadow-sm);
}
.role-card:hover { border-color: var(--brand-blue); box-shadow: var(--shadow-md); }
.role-card h3 {
    font-size: 1.1rem; color: var(--brand-blue); margin-bottom: 10px;
    padding-bottom: 12px; border-bottom: 1px solid var(--gray-100);
}
.role-card p { font-size: 0.9rem; color: var(--gray-600); line-height: 1.6; }

/* ─── Recruiter Toolkit ─── */
.section-toolkit { background: var(--white); border-top: 1px solid var(--gray-200); }
.toolkit-intro { font-size: 1.05rem; color: var(--gray-600); max-width: 700px; margin-bottom: 48px; line-height: 1.7; }

.toolkit-tabs {
    display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 32px;
}
.toolkit-tab {
    padding: 10px 20px; border-radius: 100px;
    font-family: 'Poppins', sans-serif; font-size: 0.85rem; font-weight: 600;
    border: 1px solid var(--gray-200); background: var(--white);
    color: var(--gray-600); cursor: pointer; transition: all 0.2s;
}
.toolkit-tab:hover { border-color: var(--brand-blue); color: var(--brand-blue); }
.toolkit-tab.active { background: var(--brand-blue); color: var(--white); border-color: var(--brand-blue); }

.toolkit-panel { display: none; }
.toolkit-panel.active { display: block; }

.message-card {
    background: var(--gray-50); border: 1px solid var(--gray-200);
    border-radius: var(--radius); padding: 28px; margin-bottom: 20px;
    position: relative;
}
.message-card-header {
    display: flex; justify-content: space-between; align-items: flex-start;
    margin-bottom: 12px;
}
.message-persona {
    font-family: 'Poppins', sans-serif; font-size: 0.75rem; font-weight: 600;
    text-transform: uppercase; letter-spacing: 0.08em; color: var(--brand-blue);
    background: var(--blue-light); padding: 4px 12px; border-radius: 100px;
}
.message-channel {
    font-size: 0.75rem; color: var(--gray-400); font-weight: 500;
}
.message-subject {
    font-family: 'Poppins', sans-serif; font-weight: 600;
    font-size: 1.05rem; color: var(--navy); margin-bottom: 10px;
}
.message-body {
    font-size: 0.92rem; color: var(--gray-600); line-height: 1.7;
    white-space: pre-line;
}
.message-body strong { color: var(--navy); }
.copy-btn {
    display: inline-flex; align-items: center; gap: 6px;
    margin-top: 14px; padding: 8px 16px; border-radius: 8px;
    font-size: 0.8rem; font-weight: 600; color: var(--brand-blue);
    background: var(--blue-light); border: none; cursor: pointer;
    transition: all 0.2s;
}
.copy-btn:hover { background: var(--brand-blue); color: var(--white); }
.copy-btn.copied { background: #10b981; color: var(--white); }

/* Talking points */
.talking-points-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); gap: 20px; }
.tp-card {
    background: var(--gray-50); border: 1px solid var(--gray-200);
    border-radius: var(--radius); padding: 24px;
}
.tp-persona {
    font-family: 'Poppins', sans-serif; font-size: 0.7rem; font-weight: 600;
    text-transform: uppercase; letter-spacing: 0.08em; color: var(--white);
    background: var(--brand-blue); padding: 3px 10px; border-radius: 100px;
    display: inline-block; margin-bottom: 12px;
}
.tp-card h4 { font-size: 0.95rem; color: var(--navy); margin-bottom: 8px; }
.tp-card ul { list-style: none; padding: 0; }
.tp-card li {
    font-size: 0.88rem; color: var(--gray-600); line-height: 1.6;
    padding: 4px 0 4px 18px; position: relative;
}
.tp-card li::before {
    content: ''; position: absolute; left: 0; top: 12px;
    width: 6px; height: 6px; border-radius: 50%;
    background: var(--brand-blue);
}

/* Hooks section */
.hooks-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 20px; margin-top: 24px; }
.hook-card {
    background: var(--gray-50); border-left: 4px solid var(--brand-blue);
    border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
    padding: 20px 24px;
}
.hook-label {
    font-size: 0.7rem; font-weight: 600; text-transform: uppercase;
    letter-spacing: 0.08em; color: var(--gray-400); margin-bottom: 6px;
}
.hook-text {
    font-family: 'Poppins', sans-serif; font-weight: 600;
    font-size: 1rem; color: var(--navy); line-height: 1.4;
    margin-bottom: 6px;
}
.hook-use { font-size: 0.82rem; color: var(--gray-400); font-style: italic; }

/* ─── CTA ─── */
.section-cta {
    text-align: center; padding: 100px 24px;
    background: linear-gradient(180deg, var(--white) 0%, var(--gray-100) 100%);
}
.section-cta h2 { max-width: 700px; margin: 0 auto 16px; }
.section-cta p { color: var(--gray-600); font-size: 1.1rem; margin-bottom: 32px; }
.cta-buttons { display: flex; gap: 16px; justify-content: center; flex-wrap: wrap; }
.btn {
    display: inline-block; padding: 14px 32px; border-radius: 100px;
    font-family: 'Poppins', sans-serif; font-weight: 600; font-size: 0.95rem;
    transition: all 0.2s; cursor: pointer;
}
.btn:hover { text-decoration: none; }
.btn-primary {
    background: var(--brand-blue); color: var(--white);
    box-shadow: 0 4px 20px rgba(32, 38, 210, 0.3);
}
.btn-primary:hover { background: #1a1fb8; transform: translateY(-2px); }
.btn-secondary {
    background: transparent; color: var(--brand-blue);
    border: 2px solid var(--brand-blue);
}
.btn-secondary:hover { background: rgba(32, 38, 210, 0.05); }

/* ─── Footer ─── */
.footer {
    text-align: center; padding: 40px 24px;
    border-top: 1px solid var(--gray-200);
}
.footer p { font-size: 0.85rem; color: var(--gray-400); }
.footer-links { margin-top: 10px; }
.footer-links a { color: var(--gray-600); font-weight: 500; }
.footer-links span { color: var(--gray-200); margin: 0 8px; }

/* ─── Animations ─── */
.fade-in {
    opacity: 0; transform: translateY(24px);
    transition: opacity 0.6s ease, transform 0.6s ease;
}
.fade-in.visible { opacity: 1; transform: translateY(0); }

/* ─── Responsive ─── */
@media (max-width: 768px) {
    .hero { padding: 120px 20px 60px; }
    .page-header { padding: 100px 20px 36px; }
    .hero-stats { gap: 24px; }
    .stat-divider { display: none; }
    .analogy-layout { grid-template-columns: 1fr; gap: 40px; }
    .analogy-visual { flex-direction: column; }
    .analogy-arrow { transform: rotate(90deg); }
    .section { padding: 72px 0; }
    .recognition-row { gap: 24px; }
    .toolkit-tabs { gap: 6px; }
    .talking-points-grid { grid-template-columns: 1fr; }
    .persona-grid { grid-template-columns: 1fr; gap: 24px; }
    .nav-links { gap: 4px; }
    .nav-link { font-size: 0.8rem; padding: 6px 10px; }
    .nav-cta { font-size: 0.8rem; padding: 6px 14px; }
}

@media (max-width: 480px) {
    .hero h1 { font-size: 1.8rem; }
    .stat-number { font-size: 2rem; }
    .steps-grid, .roles-grid { grid-template-columns: 1fr; }
    .hooks-grid { grid-template-columns: 1fr; }
    .nav-links { flex-wrap: wrap; }
}